Cengage Advantage Books: Strategic Public Relations: An

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Language: English

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Organizational barriers arise as a result of the interaction taking place within the larger work unit. Includes historical survey of theories/methods, including actor network theory, conversation analysis, ethnography, ethnomethodology, cultural linguistics, performance, and social cognition; and integrates scholarly study with production-oriented engagement. Many traditional communicators don’t understand that you can’t just send a press release to everyone in the digital space – it shows a lack of critical thinking.” “If you can’t Twitter your company messages [ie. in 140 characters], you’re not communicating clearly enough.” A number see the decline in traditional media as a threat – some journalists today don’t fully understand the sectors they are reporting on and, because of the high turnover of correspondents, it is becoming increasingly difficult to build strong oneto-one relationships.

Pages: 528

Publisher: Cengage Learning; 001 edition (August 12, 2011)


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