Connecting: A Culture-Sensitive Approach to Interpersonal

Format: Paperback

Language: English

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Size: 5.40 MB

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The field of media is constantly shifting. The term media has achieved a broader meaning nowadays as compared to that given it a decade ago. Levels of fear and scepticism vary widely and are dependent, Back to contents This research identifies the key issues that are inhibiting the adoption and integration of digital communications into both communications strategies and broader organisational frameworks. This apartheid is replicated both in communications teams and in the boardroom, creating a generational and cultural barrier to understanding and integrating digital communications in today’s organisations.

Pages: 440

Publisher: Wadsworth Publishing; 2 edition (October 1, 1996)

ISBN: 0155032275

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