The Communications Industries in the Era of Convergence

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Language: English

Format: PDF / Kindle / ePub

Size: 9.76 MB

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See our User Agreement and Privacy Policy. Successful applicants must also possess: ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent. As a result, digital communications is still fairly nascent in the b2b sector, albeit that it is becoming more important. c) Group/brand/business unit: Another factor governing respondents’ understanding and willingness to embrace digital communications is whether they operate at group, brand or business unit level.

Pages: 368

Publisher: Routledge (March 1, 2013)


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