The Economics and Financing of Media Companies: Second

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Language: English

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Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or the third screen (counting only TV and PC). Against a backdrop of blogs, online forums etc., companies can no longer control, to the degree they are accustomed to, their internal and external messaging. Spending on entertainment media fell 0.8 percent to $83.61 billion in 2011 as slight gains in TV programming and video games were offset by declines in home video, recorded music and box office.

Pages: 270

Publisher: Fordham University Press; 2nd ed. edition (June 1, 2011)

ISBN: 0823232573

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