The Entertainment Marketing Revolution: Bringing the Moguls,

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Many of the socalled differences in the sex and gender literature are related more to flaws in the studies themselves, such as errors in recollection in self-report studies, or individuals' reports that are affected by social desirability. Consumers make attributions of meaning based on their opinion of the message creator. I am delighted to find that the Department of Media and Communications of XX is interdisciplinary in nature, bringing together teaching and research across social sciences, focusing strongly on media and technology change and their implications for social, economic and political life, and for policy making.

Pages: 384

Publisher: FT Press; 1 edition (May 11, 2002)

ISBN: 0130293504

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